This book describes the core processes of Product Information Management, their strategic, tactical and operational benefits and challenges to their implementation. Illustrated with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

This book describes the core processes of Product Information Management, their strategic, tactical and operational benefits and challenges to their implementation. Illustrated with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

This book describes the core processes of Product Information Management, their strategic, tactical and operational benefits and challenges to their implementation. Illustrated with practical cases from companies like Coca Cola, Nikon and Thomas Cook.