Die Buchreihe Linguistik – Impulse & Tendenzen (LIT) ist ein attraktives Forum für hochwertige Arbeiten zur Sprachwissenschaft – insbesondere zur germanistischen Linguistik. Sie sucht aktuelle Tendenzen aufzunehmen und widerzuspiegeln, gleichzeitig aber wegweisende Impulse für das Fach und seine weitere Entwicklung zu geben.Im Fokus steht die synchrone Sprachwissenschaft mit all ihren Facetten.

The new series Linguistik Impulse & Tendenzen is intended to be an attractive forum for high-quality studies in German linguistics. The series aims to include and reflect current trends while providing groundbreaking impetus for the subject and its further development. The focus of the series is on synchronic linguistics and all of its facets. The series also includes works from pragmatics, computer linguistics and grammatical theory, as well as from sociolinguistics, research in technical language, and text linguistics. Innovation, transdisciplinarity and qualitative excellence are the guidelines for the series. It is open to monographs as well as to systematically conceptualized anthologies and conference proceedings. The languages of publication are German and English. 

The new series Linguistik Impulse & Tendenzen is intended to be an attractive forum for high-quality studies in German linguistics. The series aims to include and reflect current trends while providing groundbreaking impetus for the subject and its further development. The focus of the series is on synchronic linguistics and all of its facets. The series also includes works from pragmatics, computer linguistics and grammatical theory, as well as from sociolinguistics, research in technical language, and text linguistics. Innovation, transdisciplinarity and qualitative excellence are the guidelines for the series. It is open to monographs as well as to systematically conceptualized anthologies and conference proceedings. The languages of publication are German and English. 

Der gegenwärtige Medienwandel vollzieht sich nicht nur innerhalb einzelner Gattungen wie Fernsehen, Presse oder Hörfunk, sondern crossmedial. Dabei begünstigt die Digitalisierung eine Integration von Text, Bild, Video, Sound usw., wodurch neue multimodale Medienformate und Kommunikationsformen innerhalb und außerhalb der klassischen Massenmedien entstehen. Der Band analysiert solche neuen Formate in Printmedien, Fernsehen, Internet und in der Wissenschaftskommunikation, entwickelt Theorien zur Multimodalität und zeigt, anhand welcher Methoden multimodale Formate untersucht werden können.