Focusing on Oriental and Western cultures, the book’s key case studies are China, North America, and Europe, where intercultural issues are relevant to an increasingly borderless world. Chapters focusing on a single nation or culture analyze findings from a cross-cultural perspective. Comparative studies appeal to transnational theories and norms.

Authored by a group of eminent scholars, each chapter is a history and state-of-the-art description of the major issues in international communication theory. While the book draws on an understanding of communication theory it also highlights each author’s lifetime effort to critique the existing trends in communication theory and bring out the very best in each multicultural context.

Authored by a group of eminent scholars, each chapter is a history and state-of-the-art description of the major issues in international communication theory. While the book draws on an understanding of communication theory it also highlights each author’s lifetime effort to critique the existing trends in communication theory and bring out the very best in each multicultural context.

Focusing on Oriental and Western cultures, the book’s key case studies are China, North America, and Europe, where intercultural issues are relevant to an increasingly borderless world. Chapters focusing on a single nation or culture analyze findings from a cross-cultural perspective. Comparative studies appeal to transnational theories and norms.