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Measuring the Impact of Social Media on Business Profit & Success

A Fortune 500 Perspective

Produktform: Buch / Einband - fest (Hardcover)


Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies’ social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

Verlag: Peter Lang Publishing Inc. New York, Auflage 1, 170 Seiten

Erscheinungsdatum: 29.07.2015

166,10 € inkl. MwSt.
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lieferbar - Lieferzeit 10-15 Werktage

zum Artikel

Measuring the Impact of Social Media on Business Profit & Success

A Fortune 500 Perspective

Produktform: Buch / Einband - flex.(Paperback)


Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies’ social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

Verlag: Peter Lang Publishing Inc. New York, Auflage 1, 170 Seiten

Erscheinungsdatum: 24.07.2015

43,10 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zum Artikel