ABSTRACT The monograph deals with current counseling with an emphasis on its professional side, which is a key prerequisite for the performance of counseling. Consulting has now become a highly sophisticated profession that requires highly qualified consultants working in consulting firms. Consulting companies are knowledge-intensive companies that are a source of innovation and change. These initiatives arise in the consulting process, in which the consultant enters together with the client. Consulting has taken on the character of industry and consultants are promising professionals who, due to the turbulent development and dynamics of management and business, undoubtedly have a great future ahead of them. Our goal in this monograph is to present consulting as a profession of the future, which has the perspective of growth and development. We focused on management consulting and its core - marketing consulting, which intersect throughout the company and business. For this purpose, we used a range of scientific methods, in particular analysis, synthesis, description and comparison, and critical analysis. Keywords: consulting, consultant, consulting firm, consulting process, management and marketing consulting.

ABSTRACT The monograph deals with the current topic of circular economics and its implementation in business processes and strategies. It discusses this topic both on a general level and on the basis of several examples in the conditions of the Slovak Republic. The aim of the monograph is to clarify the principles of circular economics and relevant contexts. These related aspects are described as challenges for business and marketing in the form of opportunities or potential risks that may be associated with the transition of companies from a linear economy to a circular economy. The monograph contains 15 pictures and 8 tables. The knowledge base in writing the monograph consisted mainly of foreign literary sources. Keywords: circular economy, sustainability, circular business model, circular product, producer responsibility.

ABSTRACT The monograph deals with neuroscience and its use in the field of economic disci-plines with an emphasis on management, marketing and business, as well as its use on the basis of intelligent systems. Part of it is the institutionalization of neuroscience in the form of neuro-centers and the possibility of their establishment and management, especially in a university environment. The monograph also responds to problems associated with the application of the neuroscientific approach in economic disciplines and their solution based on an ethical ap-proach and management of this activity. Keywords: neuroscience, neuroeconomics, neuromanagement, neurobusiness, neuro-marketing, consumer neuroscience, nanoneuroscience, neuroethics, code of ethics, neurocen-ter. The monograph is a part of the scientific project VEGA 1/0354/22 - Consumer neu-ro-science - an innovative approach to optimizing sustainable business and marketing perfor-mance based on modern intelligent systems.