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Reputation Management

Produktform: Buch / Einband - flex.(Paperback)


The aim of this study is to identify and prioritize factors that determine the reputation of insurance companies in Germany and Slovakia. After gaining an overview of the status of the issue through a systematic literature review, the insurers' perspective was examined. The customers' perspective was then examined by means of an online survey, which was answered by 224 insurance customers in Germany and Slovakia. The study showed that other factors often determine reputation in the insurance industry compared to other industries. Based on the results of the study, a 10-point plan was developed that provides insurers with a basis for reputation management in order to eliminate potential reputational risks in advance and prevent reputational damage.

Verlag: MCDP International UG, Auflage 1, 148 Seiten

Erscheinungsdatum: 30.08.2024

29,90 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zum Artikel

Reputation Management

as the Basis for Sustainable Customer Relationships in the Insurance Industry

Produktform: E-Buch Text Elektronisches Buch in proprietärem


The aim of this study is to identify and prioritize factors that determine the reputation of insurance companies in Germany and Slovakia. After gaining an overview of the status of the issue through a systematic literature review, the insurers' perspective was examined. The customers' perspective was then examined by means of an online survey, which was answered by 224 insurance customers in Germany and Slovakia. The study showed that other factors often determine reputation in the insurance industry compared to other industries. Based on the results of the study, a 10-point plan was developed that provides insurers with a basis for reputation management in order to eliminate potential reputational risks in advance and prevent reputational damage.

Verlag: MCDP International UG, Auflage 1, 146 Seiten

Elektronisches Format: PDF

Erscheinungsdatum: 30.08.2024

26,90 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zum Artikel

Reputation Management

as the Basis for Sustainable Customer Relationships in the Insurance Industry

Produktform: E-Buch Text Elektronisches Buch in proprietärem


The aim of this study is to identify and prioritize factors that determine the reputation of insurance companies in Germany and Slovakia. After gaining an overview of the status of the issue through a systematic literature review, the insurers' perspective was examined. The customers' perspective was then examined by means of an online survey, which was answered by 224 insurance customers in Germany and Slovakia. The study showed that other factors often determine reputation in the insurance industry compared to other industries. Based on the results of the study, a 10-point plan was developed that provides insurers with a basis for reputation management in order to eliminate potential reputational risks in advance and prevent reputational damage.

Verlag: MCDP International UG, Auflage 1, 146 Seiten

Elektronisches Format:

Erscheinungsdatum: 30.08.2024

26,90 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zum Artikel