Helmut Maucher stood at the helm of the Nestlé concern for almost 20 years. During his tenure he transformed the company into a true global corporation. In this book he presents the essence of what a person needs to know to manage correctly and achieve success. This brief guide touches on all aspects of management, from corporate culture and strategy to a wide array of business activities. It offers practical orientation aids and problem solving suggestions. The author conveys knowledge, experience and motivation for executives, young managers, and students alike. The book points out new approaches – it is accessible, inspiring and succinct. English and Spanish reading copy available!

Good managers always focus on their companies, never on themselves. They see themselves in the position of servants and manage their companies with the goal of achieving long-term success-not as if they were short-term profit generating machines. For example, Helmut Maucher turned Nestlé into a powerful, global enterprise without being distracted by passing fads. In this book, Fredmund Malik erects a monument to the former Nestlé CEO. The result is a unique exchange of ideas between two management pioneers on the essence of their theories.