Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field.

Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field.