The new series Linguistik Impulse & Tendenzen is intended to be an attractive forum for high-quality studies in German linguistics. The series aims to include and reflect current trends while providing groundbreaking impetus for the subject and its further development. The focus of the series is on synchronic linguistics and all of its facets. The series also includes works from pragmatics, computer linguistics and grammatical theory, as well as from sociolinguistics, research in technical language, and text linguistics. Innovation, transdisciplinarity and qualitative excellence are the guidelines for the series. It is open to monographs as well as to systematically conceptualized anthologies and conference proceedings. The languages of publication are German and English. 

Im Band wird einleitend der Begriff Standardsprache erläutert und als Gebrauchsstandard konzeptualisiert. Der Terminus Gebrauchsstandard trägt der Tatsache Rechnung, dass sich das, was als unauffällig gilt, im Sprachgebrauch selbst manifestiert und sich empirisch ermitteln lässt. Die anschließenden Kapitel stellen die historische Entwicklung der deutschen Standardsprache dar und behandeln verschiedene Standardsprachideologien. Danach wird ein Überblick über die Unterschiede zwischen dem geschriebenen und gesprochenen Gebrauchsstandard gegeben und das Verhältnis zwischen Norm und Variation am Beispiel von Grammatik und Orthographie illustriert. Was die Orthographie betrifft, so ist dies eine in einem Paragraphentext niedergeschriebene Norm. Innerhalb dieser sind in bestimmten Fällen Varianten zulässig, daneben gibt es aber auch zahlreiche Variantenschreibungen, die außerhalb der Norm liegen. Sodann liegt der Schwerpunkt auf einer Diskussion der verschiedenen Faktoren, die zu sprachlicher Variation führen können. Das Abschlusskapitel widmet sich der diatopischen Variation im Standarddeutschen. Exemplarisch geht es hier um die Unterschiede, die sich auf lexikalischer, grammatischer und pragmatischer Ebene in den verschiedenen Regionen des deutschsprachigen Raums (z.B. Österreich, Deutschland, Schweiz) zeigen. Der Band wendet sich an Studierende der germanistischen Sprachwissenschaft, kann aber auch in der gymnasialen Oberstufe mit Gewinn gelesen werden.

The German Linguistic Studies Series is a comprehensive and outstanding forum in its field. It has borne the name of its subject in its title since the foundation of the series in the eighth decade of the last century.The series is comprehensive in the broad spectrum of topics covered (language levels, varieties, communication forms, epochs) in the range of research perspectives (theoretical and empirical studies, fundamental research and applications, interdisciplinarity with psychology, the social sciences etc.) and methodologies (the sole criterion is quality), in the rhythm of research (trends are perceived and also set, achievements are secured) and in the forms of presentation (monographs, textbooks, collected volumes, dictionaries).Professorial theses, outstanding doctoral theses, pioneering research findings from wider contexts, but also the surprising ‛stroke of genius’ set the standards for inclusion in the series.

Clear and concisely written, this series provides comprehensive insight into linguistic interrelationships. Each volume addresses a different linguistic phenomenon, rather than being devoted to a specific subfield. Beyond providing systematic descriptions, the series addresses historical as well as social language configurations, normative public opinion, and the significance of linguistic phenomena in key domains of knowledge and human activity.

Clear and concisely written, this series provides comprehensive insight into linguistic interrelationships. Each volume addresses a different linguistic phenomenon, rather than being devoted to a specific subfield. Beyond providing systematic descriptions, the series addresses historical as well as social language configurations, normative public opinion, and the significance of linguistic phenomena in key domains of knowledge and human activity.

Clear and concisely written, this series provides comprehensive insight into linguistic interrelationships. Each volume addresses a different linguistic phenomenon, rather than being devoted to a specific subfield. Beyond providing systematic descriptions, the series addresses historical as well as social language configurations, normative public opinion, and the significance of linguistic phenomena in key domains of knowledge and human activity.