The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Produktform: E-Buch Text Elektronisches Buch in proprietärem
Using domestic and foreign research results, this book first reviews key elements of the basic theory of Integrated Marketing Communications. Second, as dictated by the characteristics of each organization, it provides a variety of IMC organization structures.
53,49 € inkl. MwSt.
Recommended Retail Price
kostenloser Versand
sofort lieferbar - Lieferzeit 1-3 Werktage
Corporate Social Responsibility Reporting in China
Produktform: E-Buch Text Elektronisches Buch in proprietärem
This book analyzes the current situation and development trend of corporate social responsibility reporting in China as well as its international developing trend. It will help managers to improve the effectiveness of their own CSR report management.
53,49 € inkl. MwSt.
Recommended Retail Price
kostenloser Versand
sofort lieferbar - Lieferzeit 1-3 Werktage
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Produktform: Buch / Einband - flex.(Paperback)
Using domestic and foreign research results, this book first reviews key elements of the basic theory of Integrated Marketing Communications. Second, as dictated by the characteristics of each organization, it provides a variety of IMC organization structures.
53,49 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
Corporate Social Responsibility Reporting in China
Produktform: Buch / Einband - flex.(Paperback)
This book analyzes the current situation and development trend of corporate social responsibility reporting in China as well as its international developing trend. It will help managers to improve the effectiveness of their own CSR report management.
53,49 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage