Neuromarketing
Exploring the Brain of the Consumer
Produktform: E-Buch Text Elektronisches Buch in proprietärem
Understanding the mind of the consumer is daunting for marketers. As science probes the interplay of reason and emotion in decision-making, this book offers analytical perspective on the brain, using biometric studies to blaze new frontiers in market research.
171,19 € inkl. MwSt.
Recommended Retail Price
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Multinational Enterprises in the West and East
Produktform: Buch / Einband - fest (Hardcover)
106,99 € inkl. MwSt.
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lieferbar - Lieferzeit 10-15 Werktage
Neuromarketing
Exploring the Brain of the Consumer
Produktform: Buch / Einband - fest (Hardcover)
Understanding the mind of the consumer is daunting for marketers. As science probes the interplay of reason and emotion in decision-making, this book offers analytical perspective on the brain, using biometric studies to blaze new frontiers in market research.
181,89 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
Neuromarketing
Exploring the Brain of the Consumer
Produktform: Buch / Einband - flex.(Paperback)
Understanding the mind of the consumer is daunting for marketers. As science probes the interplay of reason and emotion in decision-making, this book offers analytical perspective on the brain, using biometric studies to blaze new frontiers in market research.
181,89 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage