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Advertising and Race

Global Phenomenon, Historical Challenges, and Visual Strategies

Produktform: Buch / Einband - fest (Hardcover)


is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges. With a well-mixed narrative, it presents a new approach, critical insight, and a comprehensive reference for the study of advertising and communication, as well as the study of race, society, culture, and globalization

Verlag: Peter Lang Publishing Inc. New York, Auflage 1, 290 Seiten

Erscheinungsdatum: 29.09.2014

175,75 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zum Artikel

Advertising and Race

Global Phenomenon, Historical Challenges, and Visual Strategies

Produktform: Buch / Einband - flex.(Paperback)


is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges. With a well-mixed narrative, it presents a new approach, critical insight, and a comprehensive reference for the study of advertising and communication, as well as the study of race, society, culture, and globalization

Verlag: Peter Lang Publishing Inc. New York, Auflage 1, 290 Seiten

Erscheinungsdatum: 29.09.2014

47,05 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zum Artikel