Nur 10 Prozent unseres beruflichen Erfolgs werden von Fachkompetenz bestimmt. Der Rest dagegen hängt von ganz anderen Faktoren ab: den ungeschriebenen Gesetzen des Arbeitslebens. Die Autoren zeigen, welche Fähigkeiten und Kenntnisse man wirklich braucht, um die heimlichen Spielregeln im Unternehmen zu durchschauen und erfolgreich am eigenen Aufstieg zu arbeiten.

In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.

In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.

In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.