This unique atlas offers the first treatment of a common tropical bat species using NeuN staining. The authors' approach to NeuN preparations affords an intimate view of neurons. Nissl stained sections, familiar to many readers, are included for comparison.

This unique atlas offers the first treatment of a common tropical bat species using NeuN staining. The authors' approach to NeuN preparations affords an intimate view of neurons. Nissl stained sections, familiar to many readers, are included for comparison.

Marketing of and with sports is as international as sports itself. While this impression may be intuitively evident during global events such as the Olympic Games, internationalisation also takes place in the daily routines of our increasingly globalised domestic leagues and sports events. In this book, edited by André Bühler and Gerd Nufer, leading sports economists and marketing experts from around the world provide detailed insights into current issues and future challenges of sports marketing from an international perspective.

Marketing of and with sports is as international as sports itself. While this impression may be intuitively evident during global events such as the Olympic Games, internationalisation also takes place in the daily routines of our increasingly globalised domestic leagues and sports events. In this book, edited by André Bühler and Gerd Nufer, leading sports economists and marketing experts from around the world provide detailed insights into current issues and future challenges of sports marketing from an international perspective.