The purpose of this book is to understand the nature of social media and its impact on almost all aspects of modern-day existence. We reveal the effects of social media on users and the changing nature of our social interactions. Our approach is based on Marshall McLuhan’s methodology of media ecology.

The purpose of this book is to understand the nature of social media and its impact on almost all aspects of modern-day existence. We reveal the effects of social media on users and the changing nature of our social interactions. Our approach is based on Marshall McLuhan’s methodology of media ecology.