Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST’s experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion.

Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST’s experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion.

Systemvoraussetzungen: Internetzugang, Web-Browser, mobil: iOS und Android This book, edited by Peter Keller and Thomas Bieger, provides a unique analysis of the recent financial crisis on world tourism and particularly the development models which contribute to reduce poverty. The volume is based on the knowledge of a network of more than 300 researches and includes experiences from Europe, Africa and Asia. It focuses on the latest economic crises as a framework for analyses and as a real life case study.

This book, edited by Peter Keller and Thomas Bieger, provides a unique analysis of the recent financial crisis on world tourism and particularly the development models which contribute to reduce poverty. The volume is based on the knowledge of a network of more than 300 researches and includes experiences from Europe, Africa and Asia. It focuses on the latest economic crises as a framework for analyses and as a real life case study.

Klimawandel, Digitalisierung, Fachkräftemangel: Die Herausforderungen für alpine Tourismusregionen sind mit klassischem Destinationsmanagement kaum noch zu bewältigen. Dass dennoch viele innovative Lösungsansätze für den alpinen Tourismus überzeugen, zeigt einmal mehr das von Thomas Bieger, Pietro Beritelli und Christian Laesser herausgegebene Jahrbuch. Ein spannender Impulsgeber für alle, die die alpine Tourismuswirtschaft mit neuen Möglichkeiten und Konzepten weiterentwickeln möchten.

Klimawandel, Digitalisierung, Fachkräftemangel: Die Herausforderungen für alpine Tourismusregionen sind mit klassischem Destinationsmanagement kaum noch zu bewältigen. Dass dennoch viele innovative Lösungsansätze für den alpinen Tourismus überzeugen, zeigt einmal mehr das von Thomas Bieger, Pietro Beritelli und Christian Laesser herausgegebene Jahrbuch. Ein spannender Impulsgeber für alle, die die alpine Tourismuswirtschaft mit neuen Möglichkeiten und Konzepten weiterentwickeln möchten.

In tourism business productivity is decisive for competitiveness and growth. But there is a high uncertainty how to increase productivity without loss of quality and cost increases. This book, edited by Peter Keller and Thomas Bieger, provides an integrated analytical framework for understanding and improving productivity in tourism. Issues in the book are the labour productivity problem, trade-off between quality and productivity, information and communication technology, optimal firm size and cooperation and the role of government. The work contains highly qualified contributions from 32 leading researchers from 10 countries. They are empirically founded with a background of many practical cases. You will find fundamental insights, which drive to new solutions in business and new research in the field.

This volume offers a fundamental understanding of future marketing challenges in tourism. It provides important and detailed results, solutions and tools for crises management and tourism marketing after crises, cooperative branding, price management from a customer perspective, adding value through IT solutions, methods to increase marketing efficiency, steps towards an integrated promotion of places. The book of the International Association of Scientific Experts in Tourism (AIEST) contributes many strictly proofed insights and solutions for an efficient and effective marketing management in tourism. It presents the central perspectives for modern marketing in the main fields of the tourism industry. The book is written by 44 authors of 14 nations. Therefore readers will obtain the most important internationally results for marketing in the tourism business.

Real Estate is one of the driving factors of destination development. This book, edited by Peter Keller and Thomas Bieger, contributes to the deeper understanding of the dynamics of Real Estate development in destinations. Issues among others are: evolving Real Estate Business Models in Destinations, the Socio-Economic Impacts of Real Estate on Destinations, optimizing Destination Capacity. An unique database for the topic with contributions from 43 researchers and 18 case studies.

Real Estate is one of the driving factors of destination development. This book, edited by Peter Keller and Thomas Bieger, contributes to the deeper understanding of the dynamics of Real Estate development in destinations. Issues among others are: evolving Real Estate Business Models in Destinations, the Socio-Economic Impacts of Real Estate on Destinations, optimizing Destination Capacity. An unique database for the topic with contributions from 43 researchers and 18 case studies.