The book takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the fetish as a critical device to demonstrate how postcolonial nation-building can become colonizing.

ranks among the world’s most misunderstood texts but Kumārila’s historic refutation allows to be read in its own text-historical context. This compelling, radically revolutionary re-reading of delineates a hermeneutic of humor indispensable to discerning its medicinal message.