This socio-literary study examines the relationship between processes of modernisation and reform, and new literary genres produced in Egypt of the second half of the 19th century. How did heterogenous modern literary forms emerge in this particular environment, and what were the underlying motivations of the new authors? Literature is regarded here as a specific sphere of knowledge and representation, facilitating in its modes of reflection novel individual and societal patterns of experience. If urbanity played a special role as constitutive element of narrative prose, ideas about new forms of public sphere and public opinion also played their role. The new means of text production, finally, attested to the recession of the auratic perception of a text.