Public Relations, Values and Cultural Identity

Produktform: Buch / Einband - flex.(Paperback)

The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.

Verlag: Peter Lang AG, Internationaler Verlag der Wissenschaften, Auflage 1, 400 Seiten

Erscheinungsdatum: 30.03.2015

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Communication Ethics in a Connected World

Produktform: Buch / Einband - flex.(Paperback)

This book presents a selection of scientific articles dedicated to the analysis of the situation and the evolution of public relations and strategic communication in organisations. In the context of a complex and connected world the main focus is on ethics and ethical issues.

Verlag: Peter Lang AG, Internationaler Verlag der Wissenschaften, Auflage 1, 436 Seiten

Erscheinungsdatum: 31.07.2015

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Researching the Changing Profession of Public Relations

Produktform: Buch / Einband - flex.(Paperback)

This book seeks to explore the changing profession of PR by illustrating the past and present perspective of PR practice in some European countries, discussing professionalization of PR together with new dilemmas, notions, concepts, and perspectives, and focusing on the usage, effect and institutionalization of new media and new digital PR tools.

Verlag: Peter Lang AG, Internationaler Verlag der Wissenschaften, Auflage 1, 333 Seiten

Erscheinungsdatum: 21.08.2013

66,15 € inkl. MwSt.
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