Ernest Hemingway once called the modern, well-tended city of Lignano the “Florida of Italy”. This pocket guide offers information about hidden places for various kinds of tourists, adapted to the present time in connection with social networks. We deal with various topics and plenty of questions, for example “Where can I take the perfect selfie?” or “Which Instagram hashtags do I have to use to reach as many people as possible?”, will be answered. Ruth Frei-Javurek and Christoph Winter guide you through the city, answer the most frequently asked questions of the online community and suggest various proposals for a perfect holiday in Lignano, which should become a real highlight.