Innovation and Marketing in the Pharmaceutical Industry
Emerging Practices, Research, and Policies
Produktform: E-Buch Text Elektronisches Buch in proprietärem
This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.
181,89 € inkl. MwSt.
Recommended Retail Price
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
Innovation and Marketing in the Pharmaceutical Industry
Emerging Practices, Research, and Policies
Produktform: Buch / Einband - flex.(Paperback)
This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.
192,59 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
Innovation and Marketing in the Pharmaceutical Industry
Emerging Practices, Research, and Policies
Produktform: Buch / Einband - fest (Hardcover)
This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.
267,49 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage