The aim of this volume is to give voice to the various perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, tourists or prospective tourists.

This book analyses medical communication from a range of innovative perspectives, not only from a merely linguistic angle, but also from a social and cultural standpoint, with an emphasis both on the doctor-patient relationship and on the social relevance of the other communicative links existing between the many communities involved in this type of interaction.