The German Linguistic Studies Series is a comprehensive and outstanding forum in its field. It has borne the name of its subject in its title since the foundation of the series in the eighth decade of the last century.The series is comprehensive in the broad spectrum of topics covered (language levels, varieties, communication forms, epochs) in the range of research perspectives (theoretical and empirical studies, fundamental research and applications, interdisciplinarity with psychology, the social sciences etc.) and methodologies (the sole criterion is quality), in the rhythm of research (trends are perceived and also set, achievements are secured) and in the forms of presentation (monographs, textbooks, collected volumes, dictionaries).Professorial theses, outstanding doctoral theses, pioneering research findings from wider contexts, but also the surprising ‛stroke of genius’ set the standards for inclusion in the series.

The German Linguistic Studies Series is a comprehensive and outstanding forum in its field. It has borne the name of its subject in its title since the foundation of the series in the eighth decade of the last century.The series is comprehensive in the broad spectrum of topics covered (language levels, varieties, communication forms, epochs) in the range of research perspectives (theoretical and empirical studies, fundamental research and applications, interdisciplinarity with psychology, the social sciences etc.) and methodologies (the sole criterion is quality), in the rhythm of research (trends are perceived and also set, achievements are secured) and in the forms of presentation (monographs, textbooks, collected volumes, dictionaries).Professorial theses, outstanding doctoral theses, pioneering research findings from wider contexts, but also the surprising ‛stroke of genius’ set the standards for inclusion in the series.

Günther Suchy und sein Experten-Team vermitteln Ihnen in diesem Werk die Erfolgsfaktoren professioneller Public Relations im Sport. Dazu zählen das solide Basiswissen über Theorie und Arbeitsfelder der Sport-PR ebenso wie die neuen Chancen der Kommunikation mit Web 2.0 und Social Media. Sie erhalten auch einen Einblick in die Arbeitsfelder der Public Relations im Sport – PR-Prozess, Krisen-PR, Issue Management, Event-PR. Mit zahlreichen Beispielen aus dem Amateur- und Profisport – eine praxisorientierte Anleitung für den zeitgemäßen Austausch mit Sponsoren, Fans und Medien!