This collection of essays explores a wide range of topics current in the field of ethnographic research, including the virtual world of Second Life for virtual cultures and environments, assessment of «digital codes» as a vehicle for demonstrating the development inside user-generated worlds. Authors reflect critically on challenges facing a reality entangled with virtual reality. The results of these investigations will benefit readers, from early career researchers to experienced scholars, whose interests not only intersect with the topics presented here but which also encompass broad methodological issues affecting freedom of expressions.