14 Day Juice Challenge Greg Colson Using painting, drawing, collage, found materials, language, and type, Greg Colson has developed an ­idio­syn­cratic body of work devoted to the poetry and humor of everyday objects, social patterns, and cultural habits, particularly our cul­tural obsession with efficiency, data, and analysis of every kind. 14 Day Juice Challenge is the first book in a series that will provide, in its totality, a broad survey of Greg Colson’s oeuvre. Each book in the series is structured as a poem that has both literary and visual dimensions. The poem proper that opens each book serves as an entryway into a selection of visual works, and as one pro­­gresses through, a net­­work of associations builds between the visual works and the initial poem. With a focus on Colson’s pie charts and aerial views of arena architecture, 14 Day Juice Challenge presents fourteen works that revolve around the pursuit of numbers and quantification. The book concludes with a discussion between the artist and publisher, Nina Holland, about the poetic form and its relationship to Colson’s visual work. The first five books will be released every six to twelve months beginning with 14 Day Juice Challenge. Each of the books stands on its own as a complete work, leaving the reader free to collect the books as desired, choosing one, several favorites, or all in the series. ————————— 14 Day Juice Challenge Lay-flat Swiss binding with a printed board cover; stitched book block; ­linen-­covered spine 30 ×40 cm (11¾ ×15¾ in.); 40 pages 14 color images; 3 black-and-white cartoons This book was printed on Little Steidl’s Roland 200 offset-lithographic printing press using a wet-on-dry process. One color is printed individually and allowed to dry for twenty-four hours before the next color is printed. Each sheet passes through the press ten times over a sequence of ten days. Concept and visual work: Greg Colson Poem: Greg Colson Additional text: Nina Holland and Greg Colson Book design and production: Nina Holland Scans and separations: Nina Holland Printing: Nina Holland / Little Steidl Binding: Harmut Köhler Buchbinderei, Rodgauweiterlesen