New technologies offer new possibilities. In the past, this has always led to restructuring in the market. The Multichannel Guidelines provide managers and experts with an overview of current opportunities. Read these guidelines to find out how you can turn the rapidly growing number of communication and sales channels from a challenge into a competitive edge. This much we can already reveal: you will first need to have consistent data, stable processes, and an appropriate organisational model before you can even begin to think about introducing new channels and touch points.weiterlesen