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A Global View on Intercultural Management

Challenges in a Globalized World

Produktform: Buch / Einband - flex.(Paperback)

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-11-040062-5 / 978-3110400625 / 9783110400625

Verlag: De Gruyter Oldenbourg

Erscheinungsdatum: 27.10.2014

Seiten: 360

Auflage: 1

Autor(en): Jürgen Rothlauf

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