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Advances in Advertising Research VIII

Challenges in an Age of Dis-Engagement

Produktform: E-Buch Text Elektronisches Buch in proprietärem

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-658-18731-6 / 978-3658187316 / 9783658187316

Verlag: Springer Fachmedien Wiesbaden GmbH

Erscheinungsdatum: 15.06.2017

Seiten: 293

Herausgegeben von Martin Eisend, Vesna Zabkar

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