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Advances in Advertising Research (Vol. IV)

The Changing Roles of Advertising

Produktform: E-Buch Text Elektronisches Buch in proprietärem

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-658-02365-2 / 978-3658023652 / 9783658023652

Verlag: Springer Fachmedien Wiesbaden GmbH

Erscheinungsdatum: 30.05.2013

Seiten: 407

Herausgegeben von Shintaro Okazaki, Micael Dahlén, Sara Rosengren

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