Applied Data Science in Tourism
Interdisciplinary Approaches, Methodologies, and Applications
Produktform: E-Buch Text Elektronisches Buch in proprietärem
Access to large data sets has led to a paradigm shift in the tourism research landscape. Big data is enabling a new form of knowledge gain, while at the same time shaking the epistemological foundations and requiring new methods and analysis approaches. It allows for interdisciplinary cooperation between computer sciences and social and economic sciences, and complements the traditional research approaches. This book provides a broad basis for the practical application of data science approaches such as machine learning, text mining, social network analysis, and many more, which are essential for interdisciplinary tourism research. Each method is presented in principle, viewed analytically, and its advantages and disadvantages are weighed up and typical fields of application are presented. The correct methodical application is presented with a "how-to" approach, together with code examples, allowing a wider reader base including researchers, practitioners, and students entering the field.
Hannes Werthner, Vienna University of Technology
Francesco Ricci, Free University of Bozen-Bolzano
- Rob Law, University of Macau
weiterlesen
Dieser Artikel gehört zu den folgenden Serien
96,29 € inkl. MwSt.
Recommended Retail Price
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
zurück