This textbook familiarizes students in economics and business as well as practitioners with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. Drawing on practical examples from business setting, it demonstrates the methods of univariate, bivariate, and multivariate statistical analyses. The textbook covers a range of topics, from data collection and scaling to the presentation and simple univariate analysis of quantitative data, while also including advanced analytic procedures for assessing multivariate relationships. In this way, it addresses all topics typically covered in university courses on statistics and advanced applied data analysis. This textbook does not confine itself to presenting applied methods but also addresses the use of Excel, SPSS, and Stata.weiterlesen