How can the management of family enterprises deal with paradoxes, design business realities and thus advance persuasion? Against this backdrop, the aim of this book is to create a tool for the analysis and the preparation of business speeches - the Scenic radar. The radar has three dimensional axes, derived from conflict lines in family enterprises: emotionality versus rationality, tradition versus progression and constructiveness versus destructiveness. Depending on the focus of the speech(-parts), the radar guarantees directorial guidance. The book is not intended to be a practical rhetoric guide to improve expressional skills and verbal abilities, but aims to provide a strategic-regulative understanding of rhetorical agency, which precedes the actual speech. weiterlesen