Foreword by Jay David Bolter // Preface Introduction: Prelude — Approach — Media as a hybrid — Simulations and simulacra — Semiotics as a hybrid 1. Baudrillard's Discourse: Introduction — General considerations — Eco / Hjelmslev — Baudrillard — The laboratory model Dance Cubes — Conclusion: The simulacrum as formal addition 2. Conceptual Semiotics: Introduction — The development of new media in relation to theory — The development of theory (in relation to new media) — Michel Foucault: The development of (discursive) knowledge — Towards a conceptual semiotics — Semiotics as a conceptual blueprint 3. Simulations: The Canvas of Codes: Introduction — The permanency of data — The interaction of disciplines — Modelling sign behavior — Implications — Further research: Lab for simulations and immersive media 4. The Creative Position: Introduction — Creative cases (Lost Link 1999; Lost Balloon 2001; Gangstars 2003; The Golden Gate (current)) — Theoretical reflections Conclusions: Conceptual semiotics as a mediator — Conceptual semiotics in the practical field Bibliography weiterlesen