Bildungsmarketing in China
Erfolgreich rekrutieren und Kooperationen knüpfen. Ein Leitfaden für deutsche Hochschulen
Produktform: Buch / Einband - fest (Hardcover)
Chinese students are the largest group of foreign students in Germany. More and more German students decide to complete studies or practicum stays abroad in China.
This book provides University administrators, degree course coordinators and departmental managers with a well-grounded overview of the Chinese scientific landscape. It raises awareness of a dynamic market, which works with different cultural prerequisites.
Practical handouts for the professional recruitment of Chinese students and the initiation of cooperation networks with Chinese educational institutions support the University marketing. A glance at successful German-Chinese University projects and activities of German Universities and Colleges rounds off the publication.weiterlesen
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