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Brand Growth Barriers

Identify, Understand, and Overcome Them

Produktform: Buch / Einband - fest (Hardcover)

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-642-37107-3 / 978-3642371073 / 9783642371073

Verlag: Springer Berlin

Erscheinungsdatum: 01.07.2013

Seiten: 137

Auflage: 1

Autor(en): Ralph Krüger, Andreas Stumpf

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