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Brand Media Strategy

Integrated Communications Planning in the Digital Era

Produktform: Buch / Einband - fest (Hardcover)

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.weiterlesen

Sprache(n): Englisch

ISBN: 978-1-137-27956-9 / 978-1137279569 / 9781137279569

Verlag: Palgrave Macmillan US

Erscheinungsdatum: 04.09.2014

Seiten: 246

Auflage: 1

Autor(en): A. Young

37,44 € inkl. MwSt.
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