This book focuses on how Bangladesh can be branded after 50 years of existence, by interpreting the country’s well-known sociocultural and political economic highlights, and through a communications prism identifying key representative images.The research stems from how the country was branded as a ‘bottomless pit’ in its embryonic year, 1971. Amid concurrent realities of the country joining the ‘middle-income’ country club, with extended expectations of a ‘developed country’ membership by mid-century, this volume examines a string of ground realities to determine how feasible the trajectories are. In the book, these dynamics have been sifted using Herbert’s mainframe approach into which episodic, generic, and issue-specific analysis have fed eight frames. These, in turn, accent three overlapping socio-economic breakthroughs, beginning with microfinancing, women empowerment, and migration (both internally and internationally).The book will be useful to Bangladesh’s citizens, given the country’s 50th anniversary, to students and scholars of communications, marketing, international relations, management, international business, and to the informed public. It also appeals to those in advertising, and the entire media spectra.weiterlesen