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Business Cases

Internationalisation Strategies in Global Player Companies

Produktform: Buch / Einband - flex.(Paperback)

These case studies are written from students at the Universities of Applied Sciences Mannheim (No. 1-10) and Offenburg (No. 11-13) as part of the course "International Management" and "International Trade". In these case studies of international companies their development / orientation are presented. Subsequently, the market situation, as well as the strengths and weaknesses are presented. In conclusion, the main points are summarized and some working questions can be used for further work.weiterlesen

Sprache(n): Englisch

ISBN: 978-3-86924-614-7 / 978-3869246147 / 9783869246147

Verlag: Akademische Verlagsgemeinschaft München

Erscheinungsdatum: 01.10.2014

Seiten: 245

Auflage: 1

Autor(en): Patrick Siegfried

49,90 € inkl. MwSt.
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