Business Practices in Emerging and Re-Emerging Markets
Produktform: Buch / Einband - fest (Hardcover)
This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.weiterlesen
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