This book investigates how political parties from 12 European countries used Facebook to inform, interact with, and mobilise voters in the 2019 European Parliament election. Facebook has become one of the most important tools in election campaigning, but cross-country comparisons on its use in European Parliament elections are widely missing. This content analysis of more than 14,000 Facebook posts contributes to filling this gap. After presenting the theoretical framework and method, the results on each country are presented. This is followed by in-depth analyses of European parties’ Facebook campaigns, the spread of populism on Facebook and the use of Facebook ads by the parties. The final chapter compares all countries and indicates that focusing on information while neglecting mobilisation and particularly interaction is a common campaigning style on Facebook. The campaigns in the 12 countries are more strongly shaped by the national than by the European political context. weiterlesen