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Carrying a Torch

The Beijing Olympic Torch Relay in the British and Chinese Media

Produktform: Buch / Einband - flex.(Paperback)

The Olympic torch relay held before the 2008 Games was the moment when East met West on the media stage. This book analyses the torch relay and its representation, offering a discursive construction of Olympic ideology by and through the media in both East and West. The author argues that the discourse used by the media in different social contexts reflected the diversity of ideologies and cultural values with which the Olympic flame was imbued. A corpus-based Discourse-Historical Approach in Critical Discourse Analysis (DHA-CDA) is applied to media discourse in the United Kingdom and in China to examine the complexity, contradiction and conflicts in linguistic interpretations of Olympic ideology. Corpora drawn from the , and are described, interpreted in their linguistic contexts, and then explained in terms of the broader historical and socio-political contexts surrounding the dynamic life of the Olympic torch relay. This unique study sheds light on the significance of the Olympic Games for East-West media discourse and analysis.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-0343-0925-7 / 978-3034309257 / 9783034309257

Verlag: Peter Lang Group AG, International Academic Publishers

Erscheinungsdatum: 08.09.2014

Seiten: 262

Auflage: 1

Reihe herausgegeben von Mark Garner, Barbara Fennell, Annabelle Mooney
Autor(en): Mei Yang

Stichwörter: , ,

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