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Case Studies on Social Marketing

A Global Perspective

Produktform: E-Buch Text Elektronisches Buch in proprietärem

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-030-04843-3 / 978-3030048433 / 9783030048433

Verlag: Springer International Publishing

Erscheinungsdatum: 20.02.2019

Seiten: 252

Herausgegeben von M. Mercedes Galan Ladero, Helena M. Alves, M. Mercedes Galan-Ladero

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