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Cause-Related Marketing

Case Studies From a Global Perspective

Produktform: Buch / Einband - fest (Hardcover)

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-030-65454-2 / 978-3030654542 / 9783030654542

Verlag: Springer International Publishing

Erscheinungsdatum: 28.03.2021

Seiten: 435

Auflage: 1

Herausgegeben von Helena M. Alves, M. Mercedes Galan-Ladero, Clementina Galera-Casquet

128,39 € inkl. MwSt.
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lieferbar - Lieferzeit 10-15 Werktage

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