This book provides a compact overview of the topic of change management. This 3rd, completely updated and expanded edition contains a comprehensible introduction to the basics and techniques of organizational change and provides practical information on the most important success factors. The proven structure of the work is also found in this new edition and the reading is suitable for practitioners as well as for courses at colleges and universities. Topics such as stakeholder analysis, the use of the Social Intranet for communication and idea generation or intrapreneurship programs and a whole range of new case studies complete this comprehensive work. Valuable tips and clear checklists at the end of each chapter form the bridge to successful implementation.weiterlesen