Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: bestanden, Hamburg University of Applied Sciences, course: Research Project , 6 entries in the bibliography, language: English, abstract: Advertisements are present nearly everywhere and at every time. Marketing is an essential component for all consumption goods or services in every thinkable sector. Advertisements can be observed everywhere and at any time. Commercials are specifically made for a particular target group depending on the product or service. But not only grown-ups are a main target group nowadays. It is also obvious that advertisements for and with children became increasingly important in the present days. Children became significant target groups because they are considered as the “consumers of tomorrow”. With advertisements children should get used to the consumption society we already live in. Obviously children are seen as serious consumers. There exists a wide range of advertisements made for children. TV advertisements are only just one part of advertisements developed for children’s needs. But the questions still remain if and how children are aware of those advertisements. This term paper aims at analyzing how children observe advertisements and if they know why advertisements are made. The evaluations relate only to a sample of the main unit. The given answers and data may give a conclusion to the main unit but with regard to the small amount of interviewees asked through this project the interpretations may not be representative enough to conclude from this sample to the general public. That is why the subsequent evaluations only refer to the interviewed target group of 65 children who participated in this research project. [...]weiterlesen