Children in Hospitality and Tourism
Marketing and Managing Experiences
Produktform: Buch / Einband - fest (Hardcover)
The purpose of this book is to give a new dimension to research in hospitality and tourism as covered from children’s perspectives. It will discuss the role of children in the purchase decisions of families; their experience while on holidays; and how their needs are met. The book will also provide some recommendations to practitioners on how to get the best out of current practices (within an innovation framework), in order to boost the performance of their organisation. Contributors are drawn from a range of global regions and cultures to help provide a wide variety of perspectives. weiterlesen
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