While emerging market multinational corporations’ (EMNCs) use of mergers and acquisitions as a strategic vehicle has received considerable attention, much less is known about their post-entry activities, such as the implementation of post-acquisition and integration strategies. It can be expected that, compared with their Western counterparts, EMNCs will face radically different challenges that may undermine the success of their products, brands and marketing. Addressing these issues by means of a case study approach, this book is an ideal teaching resource for a variety of courses at both undergraduate and postgraduate level. It also appeals to academics, researchers, and practitioners with a keen interest in manufacturing industry. weiterlesen