Noch Fragen? 0800 / 33 82 637

Church Advertising, Public Relations and Marketing in Twentieth-Century America

Retailing Religion

Produktform: E-Buch Text Elektronisches Buch in proprietärem

This bookexamines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-031-13044-1 / 978-3031130441 / 9783031130441

Verlag: Springer International Publishing

Erscheinungsdatum: 14.12.2022

Seiten: 391

Autor(en): John C. Hardin

128,39 € inkl. MwSt.
Recommended Retail Price
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

zurück