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Communication in Political Campaigns

Functional Analysis of Election Messages

Produktform: Buch / Einband - flex.(Paperback)

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.weiterlesen

Sprache(n): Englisch

ISBN: 978-1-4331-8807-7 / 978-1433188077 / 9781433188077

Verlag: Peter Lang Publishing Inc. New York

Erscheinungsdatum: 29.04.2022

Seiten: 326

Auflage: 2

Autor(en): William L. Benoit

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