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Competition in Higher Education Branding and Marketing

National and Global Perspectives

Produktform: Buch / Einband - fest (Hardcover)

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.weiterlesen

Sprache(n): Englisch

ISBN: 978-3-319-58526-0 / 978-3319585260 / 9783319585260

Verlag: Springer International Publishing

Erscheinungsdatum: 18.10.2017

Seiten: 254

Auflage: 1

Herausgegeben von Antigoni Papadimitriou

117,69 € inkl. MwSt.
kostenloser Versand

lieferbar - Lieferzeit 10-15 Werktage

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